منابع مشابه
Assessment of Strategic Marketing Planning
The planning of marketing activities is one of the main priority of the company . The main task of the author is based on literature review to apply the tool for evaluating marketing planning . On the one hand, this will reveal weaknesses in marketing planning. On the other hand will enable search of additional resources to improve the company's activities. After research and analysis of the da...
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In order to explore the complexities of developing a strategic marketing plan, this article is written in three parts. The first describes the strategic marketing planning process itself and the key steps within it. It also deals with implementation issues and barriers to marketing planning. The second part provides guidelines for the marketer which will ensure that the input to the marketing p...
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Marketing literature shows that the main sequences of strategic marketing planning and control processes do not have a strong network approach, since these sequences consider the company in a more individual approach. This article presents a new sequence of steps, which was applied as a Strategic Marketing Planning and Control framework in three companies and incrementally adjusted over a perio...
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Recognizing the need for consumer behaviour research initiatives in business-to-consumer mobile commerce (m-commerce), this paper investigates consumer attitudes and behaviours in this fast evolving business landscape. An online consumer survey was conducted in Finland, Germany and Greece and a major classification between “mobile users” and “mobile shoppers” was attempted, using as a tool the ...
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ژورنال
عنوان ژورنال: Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences)
سال: 2019
ISSN: 2519-4461
DOI: 10.20998/2519-4461.2019.1.3